Joe laid down the rules. First, I had to make a storyboard laying out the shots of my book trailer and matching them to the voiceover narrative. Then I had to make a rough cut in Premier Pro. My trailer should be 60 seconds long precisely, Joe told me, like an ad on TV.
“But why?” I insisted. “You Tube doesn’t have rules about the length.”
“People get bored if it’s too long,” Joe said. “Besides, you got to work within a form. You got to have some artistic discipline.”
Okay, I understood that concept.
Working on my storyboard, I soon realized the passage from Talion would take longer than sixty seconds to read, so I shortened it. Then shortened it again. I began to see interesting relationships between the narrative and the images, which helped me to choose which shots to include and suggested how they might be arranged. I finished the storyboard and made the rough cut, trimming the shots and placing them in sequence in Premier Pro. Joe said the rough cut should run about 90 seconds. Mine ran close to three minutes. It was extra rough.
Watching it play on Premier Pro, I realized the string of images lacked coherence. I shuffled shots around – removing some, adding others – until my original storyboard was no more than a memory. I went back to the unused clips for more material and rediscovered all my reasons for not using them in the first place. I needed more. Finally, I drove to a tiny church cemetery in the country and shot the footage to complete my grand vision. After further tinkering and trimming, I had a rough cut that looked okay.