Last month I received several intriguing cover ideas from graphic designer Pete Garceau. Any of them would have made a great cover for Darkroom, so to help me choose, I polled readers to discover which one they liked most. Two clear favorites emerged.
This cover captures the sinister mystery of a forest in the mountains, a setting central to the story. It received 42% of the votes. I love the subtle colors in the image and way the trees form a tunnel at their center. I’ve seen similar covers on suspense novels, which isn’t altogether a bad thing. Readers generally want a cover to signal the genre of the story. Since Darkroom is psychological suspense, the cover with the mysterious forest does tell readers what they’ll get.
But ideally I want a cover that does more than its basic job.
The other finalist won the poll with slightly more than half the votes, not a huge enough margin to make it an overwhelming favorite. The white frame suggests an old-fashioned darkroom negative. (The photographer in the novel still works in a darkroom even though most others have moved to the digital format.) I like the way the man in the image is only half visible and part of him is outside the frame, eluding the camera. Because he’s partially hidden (or hiding) he becomes sinister. The purplish darkness adds to the effect.
This cover evokes the mood of Darkroom perfectly, and it’s more distinctive than the other finalist. Perfect except for one thing—the man. His appearance is wrong for the story. None of the characters looks anything like this guy. so I went back and forth between these two very good but not ideal alternatives.
Then Pete Garceau went to the extra trouble of finding just the right model for the cover. Unlike the other one he faces the viewer with an ambiguous gaze that suggests menace or defiance. He looks like a bad guy with dark motives.
And that’s just what I want.
Thank you to everyone who helped me choose!